Free resources
Practical checklists from the operators behind the Hotseat playbooks. Free to read, no email needed.
The Technical SEO Checklist (2026)
A free technical SEO checklist for 2026: crawlability, indexation, site architecture, Core Web Vitals (INP), JavaScript rendering, structured data and AI crawlers.
The B2B Email Marketing Checklist (2026)
A free B2B email marketing checklist for 2026: list building, SPF/DKIM/DMARC deliverability, the core lifecycle programs, segmentation, copy and measurement.
The Meta Ads Checklist (2026)
A free Meta ads checklist for 2026: objectives, Pixel and Conversions API, account structure, creative testing, Advantage+ and measuring profit beyond ROAS.
The Google Ads Checklist (2026)
A free Google Ads checklist for 2026: conversion tracking, keywords and negatives, Performance Max, Smart Bidding and cutting wasted spend.
The LinkedIn B2B Marketing Checklist (2026)
A free LinkedIn B2B marketing checklist for 2026: founder-led vs brand-led, profiles, content formats, comment strategy, employee advocacy, Thought Leader Ads and pipeline.
The TikTok Marketing Checklist (2026)
A free TikTok marketing checklist for 2026: organic content, TikTok Shop, affiliate creators, Spark Ads and GMV Max, and measuring profit rather than GMV.
The Instagram Growth Checklist (2026)
A free Instagram growth strategy checklist for 2026: profile, how ranking works, Reels that get shared, content mix, selling on Instagram, creators and the metrics that matter.
The Athlete Sponsorship Checklist (2026)
A free athlete sponsorship checklist for brands: choosing a model, budgeting activation, choosing athletes, structuring deals, activating content and measuring results.
The AI Search Optimization (GEO) Checklist (2026)
A free generative engine optimization (GEO) checklist for 2026: AI crawler access, schema, content that gets cited, mentions, formatting and measuring AI visibility.
The Shopify Growth Checklist (2026)
A free Shopify store growth checklist for 2026: speed and mobile, checkout, conversion and order value, retention, subscriptions and loyalty, and the metrics that matter.
The Conversion Rate Optimization Checklist (2026)
A free CRO checklist for 2026: research before testing, speed and friction, the anatomy of a converting page, A/B testing without false positives, and prioritisation.
The B2B Positioning & Messaging Checklist (2026)
A free B2B positioning and messaging checklist: choosing your frame, sharpening differentiation, messaging for the buying committee, self-serve and AI search, and consistency.
The Multi-Brand Strategy Checklist (2026)
A free multi-brand strategy checklist for groups: brand architecture, shared services, portfolio prioritisation, shared data, governance and measuring the group.